Blog

Notes from the rule engine.

Guides on breadcrumb logic, collection structure, and the occasional SEO note. Written by the people who build the app.

How to Build a Collection Tree for a Large Shopify Catalog

A scaling workflow for Shopify stores with 100+ collections: inventory the catalog, group by shopper intent, control tree depth and width, separate temporary merchandising, define parent paths, and plan for future growth.

Should Shopify Breadcrumbs Include the Product Name?

A practical decision guide for choosing whether to show or hide the product name in Shopify breadcrumbs, with trade-offs for clarity, mobile space, title duplication, long variant-heavy names, and schema consistency.

How to Keep Shopify Breadcrumb Paths Stable During Sales Campaigns

A campaign-governance guide for keeping Shopify breadcrumb paths stable when products enter temporary sale, promotion, and campaign collections—without preventing those collections from being useful merchandising destinations.

Blogs — page 2 | Breadcrumbs & Categories